BENTELER introduces CliMore product brand

Salzburg/Paderborn, September 26, 2023. BENTELER makes sustainability visible: With the introduction of the CliMore® brand, the Steel/Tube Division will combine its CO2-reduced steels and steel tube products under a uniform and catchy product brand in the future.

"Sustainability is part of our corporate strategy," says Ralph Mathis, Chief Sales Officer (CSO) and member of the Management Board of BENTELER Steel/Tube. "CliMore, a compound of the words for 'climate' and 'more', unites our claim to sustainability and quality. And it reflects in a powerful way that we can achieve even more. More for the climate, more for our customers’ sustainability, more for our future."

The use of recycled materials and green electricity has already reduced CO2 emissions for specific products by up to 85% compared with the blast furnace method. And BENTELER is working on further improvements. To create transparency for its customers, the company will offer CliMore products in three sustainability categories. These indicate how steels and tubes were produced and which energy sources were used for them.

The products of the CliMore family are available as tube solutions directly from BENTELER Steel/Tube and through the company's steel trading partners. "The fact that well-known manufacturers from industry and the automotive industry are already working with CliMore confirms that we are on the right track," Mathis continues.

From Advantage to Excellence: Three sustainability classes

Through the use of sustainably produced steels and tubes, customers can effectively reduce their upstream emissions from purchased materials. “With our CliMore products, we support our customers in achieving their own sustainability goals,” says Mathis.

The CliMore label includes three levels: Advantage, Ambition and Excellence. In each of the three levels, low-emission steel is produced from scrap using the electric arc furnace. This recycling alone saves up to 75% of CO2 emissions when compared with new steel produced from iron ore in a classic blast furnace. For the Ambition level, green electricity is used in the tube mills and for the operation of the electric arc furnace. This results in a saving of up to 85% of CO2 emissions. The highest level, Excellence, will also focus in the future on electrification of the plants or the use of green hydrogen as an energy source for process heat in the production of steel and its processing into tubes. This level will not be available at the launch of the new CliMore product brand.

Green tubes: The path to climate neutrality by 2045

Sustainability is a high priority at BENTELER. Applications for the company's high-quality tubes include wind and solar power plants, and electric vehicles. With its Green Tubes Strategy, BENTELER Steel/Tube established a roadmap for decarbonizing the company at an early stage. The strategy aims to reduce direct and indirect CO2 emissions (Scope 1 & 2) to zero by 2030. In addition, other upstream emissions (Scope 3) are also to be reduced by 30% by 2030, falling to zero by 2045.